Pizza Hut > First Patent Filed By Famous Companies | Focus on Shop Roofs

It is quite true that we can find the initial focus of a company by looking at its initial patent filings.

In Pizza Hut's case, one of the earliest patent filings is a design patent protecting the design of its shop building, especially the roof.

This patent, USD202878S, was filed on 18 Jan 1965 and had Ben J. Kingdon as the inventor.

This patent filing is followed by patent filings on cooking methods, pans, ladles, etc.; however, it is clear that the initial focus had been on branding and creating a niche identity.



Yum!